Many of those shoppers close deals the old-fashioned way through phone calls, email, or snail mail. Let’s look at a few examples. Among Ford Rent-A-Car rentals, 40% of the deals completed offline. On Verizon SuperPages.com overall, 73% of conversions occurred offline. Across specific categories—retail, real estate, hospitality, automotive, and professional services—offline conversion rates ranged from 50% to over 100% higher than online conversions. On CareerBuilder.com, 30% of job applications were offline. digital advertising and marketing
Many of those shoppers close deals the old-fashioned way through phone calls, email, or snail mail. Let’s look at a few examples. Among Ford Rent-A-Car rentals, 40% of the deals completed offline. On Verizon SuperPages.com overall, 73% of conversions occurred offline. Across specific categories—retail, real estate, hospitality, automotive, and professional services—offline conversion rates ranged from 50% to over 100% higher than online conversions. On CareerBuilder.com, 30% of job applications were offline. digital advertising and marketing
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